Our goal was to simplify the structure and navigation for the new iteration of werkenntwen.
We achieved this visually by using strong contrasts between major structures (navigation, top bar, content) to reflect their evident functional difference.
We took cues from existing native apps, resulting in a small dark sidebar navigation and blue notification bar on the top. This design was created months before Facebook revamped its newsstream with a very similar concept, which, on the one side was a validation for our approach, but also a real bummer that we didn't present the results earlier.
In contrast to facebook's linear stream, we developed a responsive grid, that will show everything your friends share with the world, beautifully packed into nifty content cards.